The consortium of hotels is a not-for-profit organisation that is owned by its member hotels, a collection of never more than 50 independent, mostly family-owned, luxury hotels in some of the most beautiful locations around the British Isles. Each hotel has its own distinctive style and character, but all of them are run by people with a passion for great hospitality, verging on the obsessional.
The consortium is managed by chief executive Peter Hancock and his team, who report to a board made up of member hoteliers, currently chaired by David Morgan-Hewitt, managing director at The Goring.
Hotels range in size from just 11 rooms at Airds in Scotland to more than 140 at Luton Hoo in Bedfordshire. Many of the properties in Pride of Britain stand in extensive grounds, such as Hartwell House in Buckinghamshire, Gravetye Manor in Sussex, and The Lake in mid-Wales. A few overlook the sea, including Seaham Hall, Bailiffscourt, and The Thurlestone, which stands above a stretch of National Trust coastline near Salcombe. The Torridon in the Scottish Highlands is the most northerly member (apart from MV Hebridean Princess when at sea). Three London hotels complete the set: The Goring, The Capital and The Arch.
When you book to stay at a Pride of Britain hotel, you have the assurance that it has been inspected and approved by its fellow consortium members. Many are rejected at the application stage. Visit the Pride of Britain website for more information on the consortium.
Visit the Pride of Britain website for more information.